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Natural latex is achieving what other recent bedding innovations like air mattresses and number beds have not been able to: offering the consumer a new peace of mind at a cheaper price with more potential for comfort. Latex is gaining attention because it is all natural - harvested from rubber trees in Sri Lanka - and offers benefits that are hard to reproduce in other bedding materials. These include being resistant to allergens, mold and mildew. In addition to imported latex foam mattresses from Sri Lanka, American companies like Latex International are beginning to produce latex that can be found in more firmness variations, adding a soft firmness to the latex mattress lineup.