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No one saw it coming. Latex foam has been the unsung hero of the mattress industry for over a decade, but larger companies and consumers have been more focused on gimmicky bedding products like number beds and air mattresses. Latex is simple. That's partly why it's been ignored: how could something harvested from rubber trees and simply pored into a mold be better for your back and general health than something it took years to invent? The answer is quite simply that nature is full of surprises. Latex is hypo-allergenic, biodegradable and thanks to companies like Latex International, available in as many firmness variations as conventional polyurethane foam or memory foam.